AI is definitely in the air. As a designer, I think there's certainly some unease about all of this, along with the excitement. How would Marcel Duchamp handle this? What would Virgil Abloh have done? Write the prompt directly on the shoe? ... If, in fact, he used artificial intelligence at all?
It certainly seems like a chapter in the history books or the making of a new art movement. As a designer, I initially see this AI imagery as mostly rendered sketches—inspiration that needs plenty of TLC to make real if they are used. As an artist, I'm not sure. I think, if we're honest, that artificial intelligence is part of the process. That's a start.
Design and development for Snow Mantra boot. Worked with Woody Blackford and his initial sketch ideas to get to working prototype, along with Adam Meek and Olly Saunders 3-D.
Image via Canada Goose
Self-initiated concepts using boost ... various constructions, work in progress....
This super-light hiking hybrid brings all the goodness of the Hoka experience to the hiking realm, allowing you to do what you love—faster, longer, and better.
Self-initiated project... The goal: a midsole with zero compression set, and enhanced energy return. Advanced manufacturing accounting for product lifecycle, making it "clean" as possible on all accounts.
I took the name "SPEED MANIFESTO" from memory of a futurist show I saw when I was still living in New York.
Futurism was an early 20th Century art movement, primarily centered in Italy, that celebrated dynamism, speed, movement, simultaneity, conflict, machines, energy, and the new.
.... ultimately the 'futurist manifesto' is disturbing as a whole, and the guy who wrote the manifesto(Marinetti) sounds crazy to me. Nonetheless, Umberto Boccioni, along with others, made some great dynamic masterpieces... and the celebration of speed and efficiency is intrinsic to almost any athletic endeavor and of interest to designers. I appropriated this celebration of speed for my own use with a more universal message.
Self Initiated Project.
About the shoe: This is a covert recovery shoe that you can wear after your hardest workout, helping you recover in style. More lifestyle than most Nike offerings, but injected with athletic DNA, for amazing comfort and surprising daily performance. A shoe you want to wear everyday-especially after sport. ....Socially this project is a about Nike and Sol standing for equality-taking a stand for equality and fighting against hate. 20% of all profit would go to programs such as the SPLC. https://www.splcenter.org I envisioned this shoe being made out of all recycled and salvaged materials.
.... I believe I posted this before Nike started doing an "Equality" ad campaign. Anyway, commendable Nike. It was definitely in the air.
A versatile cross training shoe, in and out of the gym.
This is a boot from 2009.
I worked with our marketing and development team, with many names to mention. Kudos to Dan Laska who did the shell and the outsole.
The talented people at sketchbookinc did the 3D and animation of a boot I designed. All animation was done in Cinema 4d using Vray for rendering.
The talented people at sketchbookinc did the 3D and animation of a boot I designed. All animation was done in Cinema 4d using Vray for rendering.
The "Bahama Vent PFG Shoe" a notable and successful product within Columbia Sportswear's extensive lineup. This versatile footwear option, designed for outdoor enthusiasts and fishermen, has become a standout product for the brand.
Living and designing footwear in NYC in the mid nineties . This was an exciting time in footwear, albeit less sophisticated then today.
One of my early big volume shoes, also my first design patent with Fila.
This was before the Fila New York office had in-house developers, and tech packs were all hand drawn and handwritten. The designer faxed artwork and specifications directly to Asia.
SOL iD LLC
contact: jjoseph@solidstudios.net